Harley Davidson Essay Example for Free

Harley Davidson Essay We fulfill dreams through the experiences of motorcycling, byproviding to motorcyclists and to the general public an expanding lineof motorcycles, branded products and services in selected marketsegments †Vision Statement says: â€Å"Harley-Davidson is an action-oriented, international company, a leaderin its commitment to continuously improve [its] mutually beneficialrelationships with stakeholders (customers, suppliers, employees,shareholders, Government, and society). Harley-Davidson believes thekey to success is to balance stakeholders’ interests through theempowerment of all employees to focus on value-added activities. PROPOSED MISSION To be branded as the best motorcycle available in the world. PROPOSED VISION The best quality motorcycle, motorcycle products and financialservices will be provided world wide is the commitment of Harley-Davidson. Customer satisfaction is our motto and the Harley-Davidson customers can experiencethe taste of reality of motorcycle dreams by relaying their satisfaction on us. Harley-Davidson is dedicated to use the advanced technology to produce the most superior motorcycle in domestic and international markets. Stay competitive and continuegrowth worldwide remain profitable and survive is our philosophy. Employees of Harley-Davidson are the foundation of the company and they are the driving force behind the Harley-Davidson name. The total team effort of Harley-Davidsonemployees is devoted to fulfilling dreams of customers and we believe that there is nota motorcycle riding experience like a Harley-Davidson’s. Excellence is our pushthough our Harley-Davidson bar and shield logo that says superior quality. Honestyand customer loyalty and these morals are the heartbeat of Harley-Davidsonorganization. Harley-Davidson do our part in supporting all environmental laws in every country we do business. Determination and commitment is the place whereHarley-Davidson intends to stay EXTERNAL ANALYSIS PESTLE   Harley-Davidson is one of the most admired and recognizedcompanies in the world today. Academy of Motorcycling for those interested in learning to ride amotorcycle. â€Å"Riders-Edge† the motorcycling academy of Harley-Davidsonintroduced more than 1000 aspiring motorcyclists to the sport in2000. Average purchaser of a U. S Harley-Davidson motorcycle is amarried male in his mid-forties. Average purchasers of a U. S Harley-Davidson have a householdincome of $78,600.   Over two thirds of the sales of Harley-Davidson motorcycles areto buyers with at least one year of education beyond high school.   30% of the Harley-Davidson buyers have college degrees.   Only about 9% of Harley-Davidson U. S retail motorcycles are towomen. Confidence in economy is directly proportional to the purchasingof consumer items.   Repeat business is strong as about 42% of motorcycle purchasershave owned a Harley-Davidson previously. U. S Government and People are considering Harley-Davidson asan American icon.   Opportunities in emerging economies [India, China] but uncertainoperating situations. A new assembly facility opens in Manaus, Brazil, the firstoperations outside of the U. S, reduces taxes, make them moreaffordable to a larger group of Brazilian customers Harley-Davidson is one of the main manufacturer and user of V-ENGINE configuration. Harley-Davidson’s have a wide variety of products according toStandard, Performance, Touring custom. Harley-Davidson is facing some legal problems in Asian countries,in India there is 60% tariff and various other taxes will cause theprice of the bike to double.   Noise pollution and some emission standards of Harley-Davidsonbike is not up to the level of some countries across the globe. Five Forces ? Internal Rivalry. Four major competitors are mainly concentrated on theseheavyweight motorcycle segments: in addition to Harley-Davidson the other three are Yamaha, Suzuki, Honda all are Japanese companies. Some of the major competitors of Harley-Davidson have largerfinancial and marketing resources and are more diversified(Example: Yamaha, half of its revenue is only from motorcycles).   Polaris (American snowmobile/ATV manufacturer) producer of â€Å"Victory† motorcycles priced its motorcycles below the Harley-Davidson motorcycles.   Strategic alliance between Suzuki and Kawazaki in the areas of product development, design, engineering, and manufacturing of motorcycles, this alliance strengthened both companies’ globalmotorcycle businesses.   Honda, the main competitor of Harley-Davidson in U. S eat upsome market share of Harley-Davidson. ? Potential entrants   Entry barrier is very high is this segment, because this segmentneeds a lot of capital investment and the industry is on amaturity stage, so that there is only four main competitors. The economies of scale are low in this segment, which is thereason why there are only four major players.   There is some small scale producers, who are making thesecustom made motor cycles but the amount of their production isnot at all a threat for Harley-Davidson, and they are increasingthe interest of motorcycles among the general public. Substitute products. Harley-Davidson has a wide span of suppliers, so that if onesupplier attempted to increase the price, they can easily switchto the alternate suppliers without any problem in production.. ? Power of Customers   Consumers of Harley-Davidson motorcycles are individualcustomers, so that they can’t seriously affect Harley’s financialposition.   The numbers of dealers around the globe are also less and theyare also dependent to the individual customers, that can’t affectHarley-Davidson’s financial position. OPPORTUNITIES ? The European demand for Harley Davidson is the highest in theinternational market and represents the single largest motorcyclemarket in the world. Women and younger riders are increasing becoming interested inbikes ? The international heavy weight market is growing and is nowlarger than the U. S. heavyweight market ? Market share increasing in Europe and Asia for the last two years ? Increasing demand in US markets for bikes ? Customers value quality parts THREAT ? Harleys ongoing capacity restraints caused a shortage supply anda loss in domestic market share in recent years ? Harleys average buying age is 42 years old and increasing? The European Union’s motorcycles noise standards are morestringent than those of Environmental Protection Agencies in theU. S and increased environmental stand ? Some competitors of Harley Davidson have larger financial andmarketing resources and they are more diversified ? Environmental protection laws ? Buell division needs to continue to produce a quality motorcycleunder Harley’s brand name. EFE MATRIX Key external factorsWeightRatingWeightedscoreOPPORTUNITIES The European demand for Harley Davidson is the highestin the international market and represents the singlelargest motorcycle market in the world 0. 1540. 6 The international heavy weight market is growing and isnow larger than the U. S. heavyweight market 0. 1540. 6 Women and younger riders are increasing becominginterested in bikes 0. 130. 3 Market share increasing in Europe and Asia for the last twoyears 0. 130. 3 Increasing demand in US markets for bikes 0. 120. 2 Customers value quality parts 0. 02510. 025 THREAT Harleys ongoing capacity restraints caused a shortagesupply and a loss in domestic market share in recentyears 0. 1540. 6 Harleys average buying age is 42 years old and increasing 0. 130. 3 The European Union’s motorcycles noise standards aremore stringent than those of Environmental ProtectionAgencies in the U. S and increased environmental stand 0. 02530. 075 Some competitors of Harley Davidson have larger financialand marketing resources and they are more diversified 0. 02520. 05 Environmental protection laws 0. 02540. 1 Buell division needs to continue to produce a qualitymotorcycle under Harley’s brand name 0. 0510. 05 TOTAL 1 3. 2 CPM HARLEYHONDAYAMAHACRITICALSUCCESSFACTORSWeightRatingWeightedScoreWeightRatingWeightedScoreWeightRatingWeightedScore Advertising 0. 1540. 60. 230. 60. 1540. 6 Product Quality 0. 1540. 60. 0530. 150. 02530. 075 PriceCompetitiveness 0. 110. 10. 1530. 450. 2530. 75 Management 0. 02530. 0750. 0340. 120. 0520. 1 FinancialPosition 0. 120. 20. 1440. 560. 33531. 005 Customer Loyalty 0. 1540. 60. 0620. 120. 1520. 3 GlobalExpansion 0. 02530. 0750. 0540. 20. 0230. 06 Market Share 0. 320. 60. 3230. 960. 0220. 04 TOTAL1 2. 851 3. 161 2. 9 Inventory Turnover = Sales / Inventory of finished goods=4624/208=22. 23Fixed Assets Turnover = Sales / Fixed Assets=4624/2194=2. 10 Total Assets Turnover = Sales / Total Assets=4624/4923 =0. 93Accounts Receivables Turnover = Annual Credit Sales / Accountsreceivable=4624/1114=4. 15Average Collection Period = Accounts Receivables / (Total creditsales/365)=1114/(4624/365)=1114/12. 66=87. 99 PROFITABILITY RATIOS Gross Profit Margin = (Sales – COGS) / Sales=(4624-3070)/4624=1554/4624=0. 34Operating Profit Margin = EBIT / Sales=1149/4624=0. 25Net Profit Margin = Net Income / Sales =761/4624= 0. 16Return on Total Assets ( ROA ) = Net Income / Total Assets= 761 / 4923= 0. 15Return on Equity ( ROE ) = Net income / Total Stock holdersequity = 761 / 2958= 0. 26Earnings Per share (EPS) = Net income / Total stock holdersequity = 761 / 302= 2. 519Price Earning ratio =Market price per share/Earningper share=39. 11/2. 519=15. 526Growth ratioSales=Annual % growth in total sales=(4624-4091)*100/4091=13. 029Net income=Annual % growth in profits=(760-580)*100/580=31. 034 STRENGTHS ? Net income of 2003 was $760mn, its more than 30% ascompared to the previous year 2002. ? The standard and performance segments of Harley Davidsonmake up 70% of the European heavy weight motorcycle market ? Harley-Davidson operates in two segments: Harley-Davidsonmotorcycles related products and HDFS (Harley-DavidsonFinancial Services). ? Harley-Davidson is the only major American heavyweightmotorcycle manufacturer. ? Strong brand name. ? The HOG (Harley Owners Group), which have a 7,50,000members world wide is the industry’s largest company sponsoredmotorcycle enthusiast organization. ? Buell Riders Adventure Group (BRAG) was also formed recent ? Customization of the bikes, this is Harley-Davidson’s majorrevenue maker. ? Harley-Davidson have a good marketing division and its dividedas dealer promotions, customer events, magazine and direct-mailadvertising, and public relations. WEAKNESS ? High price ? Harley-Davidson has problems in gaining more market share insome European countries (That’s one of the main markets forHeavyweight motorcycles outside U. S). ? They didn’t yet start its sales in India, one of the biggest markets. ? Required production is not met, analyzing the future of Heavyweight motorcycle market IFE MATRIX STRATEGY RECOMMENDATION IMPLEMENTATION: ? MARKET PENETRATION ? Get some more market share from the existing market, like U. S,U. K, and Japan etc through more marketing techniques likeadvertising. Harley-Davidson has a good brand name so it’s easyfor them to eat up the competitor market share if they canprovide some more customer benefit. ? Competition is high in this segment mostly in U. S so marketpenetration can be a good choice for the company. ? Expand the HOG (Harley Owners Group) to Asian countries, if thecompany can provide the customer satisfaction that they areproviding to the U. S customers to the Asian customers they canincrease the sales. ? PRODUCT DEVELOPMENT ? Younger generation and female are now coming to this segmentso expand the motor cycle segments to younger generation andfemales. ? In Europe they can increase or expand the Buell’s market shareby introducing new motorcycles. ? MARKET DEVELOPMENT.

Free College Essays - Salingers Style in Raise High the Roof Beam, Carpenters :: Raise High the Roof Beam Carpenters Essays

Salinger's Style in Raise High the Roof Beam, Carpenters  Ã‚   Raise High the Roof Beam, Carpenters  Ã‚   J.D. Salinger exhibits a unique and interesting style throughout his many short stories. Salinger's use of language is what distinguishes him from many of the writers in his time (Kazin 296). Salinger is an expert at using the language of his stories to convey emotion to the reader. There is never a leisurely moment in a Salinger short story as he keeps the reader's attention through his excessive use of details. The excessive use of detail is a primary way that Salinger keeps his reader interested in his stories (Kazin 296). At all times in the story Salinger describes something. A prime example of the excessive use of detail is the following: She drew aside the curtain and leaned her wrist on one of the crosspieces between panes, but, feeling grit, she removed it, rubbed it clean with her other hand, and stood by more erectly. Outside, the filthy slush was visibly turning to ice. Mary Jane let go the curtain and wandered back to the blue chair, passing two heavily stocked bookcases without glancing at any of the titles. (Salinger Nine 22) The way that Salinger describes the chair and the bookcase exemplifies this point. Salinger does not want the reader to ever lose interest in his story. The "filthy slush" lets the reader feel what is actually happening in the story. This paragraph is an example of very strong imagery. Salinger repeats this description often throughout the story often intertwined with episodes of dialogue. This style of writing keeps the work flowing. Another prime example of Salinger's detail can be found in one simple sentence. "Her voice sounded strangely leveled off, stripped of even the ghost of italics," says the narrator in Raise High the Roof Beam, Carpenters. This one sentence lets the reader get a very clear picture to what is going on. The reader always knows what each of the characters is doing as though not to lose track of them (Kazin 296). Salinger also excels at developing his characters in a very short time (Kazin 296). A short story does not leave very much time for character development. Salinger's unique style and superb use of detail allow for the reader to really get to know each character as well as possible.

Why do we age

Why do we age? I recently took part in 5 experiments undergoing everyday activities to see how it feels to be; ; Blind Bone density problems Hearing difficulties To have limited fine motor skills Memory loss First activity I took part In expected us to try clothes on (that required buttons) to be able to fasten the buttons wearing thick mittens and gloves. The mittens and the gloves resembled the elderly and the Limited fine motor skills (finger movements required to fasten the buttons).This task got me very frustrated as It was very difficult to fasten the buttons because as you get older your receptors become less insensitive this is linked to the fact that the brain and nervous system goes through natural changes, your brain and spinal cord lose nerve cells and weight therefore nerve cells begin to pass messages more slowly, a breakdown of nerves can affect your senses. You might have reduced or lost reflexes or sensation.This leads to problems with movement and safety. This can a ffect people's self-confidence as they may not understand their own weaknesses making it hard for them to trust themselves to do anything. The mittens and thick gloves resembled this as it was almost as if my fingers were numb and I found it hard to control them in a way I wanted to causing me feel empathy towards the elderly who do suffer with these everyday tasks.The second activity I took part in was listening to a video clip with the volume turned down, this resembled the elderly with hearing difficulties as I really had to strain to hear the smallest sound. It usually is the higher pitched sounds that seem to be harder to hear as we get older and also it is more difficult for the elderly to hear voice and conversations whilst there is background noise, I could hear the lower pitched oases such as the laughter in the background but not the detailed Information In the conversations.As you age, structures Inside the ear start to change and their functions decline. Your ability to pick up sounds decreases. You may also have problems maintaining your balance as you sit, stand, and walk. This could affect a person's self-confidence and self-Image as they may feel embarrassed If they lose balance or have to ask again for someone to repeat themselves when really It Is Just a natural occurrence that happens to us all.Linked to the sensory system controlling your senses such as hearing, sense of smell, taste and sight. The third activity I took part in required me to read a prescription and separate some elderly face, when you get older your eyesight not only adjusts more slowly to change in distances and light changes from daylight to night vision but if the prescription is hand written it could be more difficult for the elderly to read and understand also the font or printing of the prescription could have the same effect.If the elderly person is not only having eyesight difficulties but also could be prone to diseases such as Parkinson for example and might not be physically able to separate the pills onto the specific days this could be a problem as it could have a potential life risk, if they need to take pills every day and they could not be able to do so. All of the eye structures change with aging. The cornea becomes less sensitive, so injuries may not be noticed. By the time you turn 60, your pupils decrease to about one third of the size they were when you were 20.The lens becomes yellowed, less flexible, and slightly cloudy. The fat pads supporting the eyes decrease in amount and the eyes sink into their sockets. The eye muscles become less able to fully rotate the eye. The fourth activity I took part in was making Christmas cards with our eyes restricted by wearing glasses with numerous of different blockages for our eyesight, so we was completely or partially blind, we had to write the card, decorate the card and put it in the envelope.This task was particularly difficult and frustrating as it was physically impossible to do the task without messing up, as you don't know if you have already included the information or how neat it was. As we age the most common in sight difficulties is trouble focusing on something close, such as reading, writing and itching television this is called presbyters, it also gets harder to tell the colors apart but for our activity this was relevant as we tried different glasses on which reduced our eyesight to different limits.This could affect someone self-esteem as they may feel they are getting worse as they age and not feeling good enough as they once did in their younger days. The last activity I took part in was attaching heavy weights onto my arms and doing daily tasks such as brushing our teeth and brushing our hair for 2-5 minutes, we felt the strain and this resembles an elderly person who may suffer with bone density robbers most common in women after menopause, this may leave you feeling weak as when we age our muscle mass naturally decreases as our bones lose calciu m, linked to the musculoskeletal system.The decrease of muscles for an elderly person could create a serious risk for daily activities as if they fall they wouldn't be able to brace themselves properly and ease the fall as their muscles may not be strong enough to hold themselves. This could affect someone's self-esteem as they may change their own opinion of themselves may see themselves as Weak' when really the decrease of muscles begins Just after 30 years of age.

Analysis Of Young Goodman Brown - 1078 Words

Khalia Jones ENGL 1102-14 Ms. Schmitt 18 September 2017 Young Hypocrite Brown The story of Young Goodman Brown by Nathaniel Hawthorne takes place in Salem, Massachusetts, during the time of the Puritans and the Salem Witch Trials. Hawthorne takes us inside the mind of newlywed Goodman Brown by using third person point of view, as he journeys through the deep, dark forest looking to meet with a suspicious someone. Brown falls into the temptation to do evil and to do things a not so Goodman would do, which also plays into his thoughts on his Puritan life. Furthermore, his behavior could possibly reveal Hawthornes thoughts on Christianity and the hypocrisy of some of its followers, and how it can be hard not to give into temptation.†¦show more content†¦Brown refuses to take the staff because of his strong Christian faith that has been in being family for generations, and he feels ashamed for even being in the forest with him, (Hawthorne 263). The devilish man laughs at his remark and says that he knew his father and his father before him and some other members of the community. This statement shocks Brown because it makes him question his faith and the people surrounding him even more. Brown tells him that he wants to go back for his wife Faiths sake, which also could represent his faith in the Lord. After Brown sees Goody Cloyse, who he knows is a respected woman in the village, He hides out of embarrassment of being seen with the evil man, and the man taps Goody Cloyse on the shoulder. She identifies him as the devil and reveals herself to be a devil worshiper on her way to the devil’s ceremony. Brown is disgusted by seeing Goody and other towns members walk through the forest to worship the devil. Before the devil disappears, he gives Goodman Brown his staff, telling him that he can use it for transport to the ceremony if he changes his mind. Then he hears the voices of the minister of the church and Deacon Gookin, who are also on their way to the ceremony. Shocked, Goodman swears that even though everyone else in the village has gone evil, for his wife’s sake he will keep his faith in the Lord. However, he soon hears voices coming from the ceremony and thinks he recognizesShow MoreRelatedAnalysis Of Young Goodman Brown1179 Words   |  5 Pagesâ€Å"Young Goodman Brown† is an odd story with a deeper meaning than is apparent on the surface. Nathaniel Hawthorne wrote his short story â€Å"Young Goodman Brown† in 1835 with what seems like the intentions of gothic and romance features. However, looking further into the story of â€Å"Young Goodman Brown,† it is clear to see that there is a possibility that the imagery displayed can lead to some interesting theories behind Hawthornes purpose, imagery, and symbolism in the text. Throughout the story, HawthorneRead MoreAnalysis Of Young Goodman Bro wn 1285 Words   |  6 PagesPerceiÃŽ ½ed through the archetypal lens, the short story, Young Goodman Brown, by Nathaniel Hawthorne asserts the uniÃŽ ½ersal idea that eÃŽ ½il lurks within eÃŽ ½ery man. Taken as a whole, the work conÃŽ ½eys that humanity can easily fall ÃŽ ½ictim to innate selfish instincts as well as society’s damaging influences. The main character, Young Goodman Brown, treks on a journey that challenges him to uphold his innocence and his belief in a decent mankind as he discoÃŽ ½ers corruption in people. The allegory—a storyRead MoreYoung Goodman Brown Analysis876 Words   |  4 PagesHawthorne’s story, â€Å"Young Goodman Brown,† appears to be a story about original sin with a lot of symbolism tied in to make it an allegory. An allegory is a story that can be interpreted in different ways to find the hidden meaning behind the symbolism in the story. The three things focused on throughout the short story is Faith, the forest that Goo dman Brown takes his journey through, and the staff, which the old man who leads Goodman Brown on his way carries. The short story, â€Å"Young Goodman Brown,† uses severalRead More Analysis of Setting in Young Goodman Brown Essays877 Words   |  4 PagesAn analysis of the setting in Nathaniel Hawthornes Young Goodman Brown In the story of Young Goodman Brown setting plays an important role. It provides symbolism to certain events and provokes emotions amongst the characters, especially those of Goodman Brown. The story of Young Goodman Brown is that of a man on an adventure to feed his curiosity and to visit the dark side of his Puritan town. Once he arrives at the destination of his adventure, he realizes that many of his elders haveRead More Analysis of Hawthornes Young Goodman Brown Essay1517 Words   |  7 Pages Analysis of Young Goodman Brown nbsp; Young Goodman Brown by Nathanial Hawthorne is a short story that is very interesting, as well as entertaining. This essay will first provide a brief summary of the story, followed by an analysis of the importance of symbolism. The nature of evil will then be discussed as it relates to the control of the mind of a once naive and innocent goodman Brown. The climax of the story will be analyzed and the evil within this passage will be discussed and relatedRead MoreYoung Goodman Brown And Gimpel The Fool Analysis1320 Words   |  6 PagesYoung Goodman Brown and Gimpel the Fool comparative analysis To have faith means to have complete confidence or trust in someone or something. Faith can also be a specific system of religious beliefs, such as Christianity, Judaism, and Buddhism. â€Å"Young Goodman Brown† and â€Å"Gimpel the Fool† show how faith can differ from person to person. Brown, a Puritan, believes that one is either completely good or evil, there is no in-between. Good people do not do bad things, and vice versa. At first, he didRead MoreCharacter Analysis Of Young Goodman Brown719 Words   |  3 PagesYoung Goodman Brown, written by Nathaniel Hawthorne, is the story of a young Christian mans struggle between good versus evil, and the loss of his innocence. All of us harbor a propensity for evil regardless of the mask that we put on for society. After meeting the devil in the woods one evening, Goodman Browns eyes are opened to the reality of the Puritan society in which he lives. Many of the people in attendance at the meeting were trustworthy, church-going individuals who turn out to be devilRead MoreAnalysis Of The Novel Young Goodman Brown 1708 Words   |  7 Pagesâ€Å"Young Goodman Brown† is a narrative imbued with uncertainty and unease, particularly from the perspective of the story s titular protagonist. These emotions, though present throughout the tale, manifest themselves differently at various points in the story. As the story progresses, Goodman Brown s perceptions of good and evil come together as one, resulting in crippling self-doubt. There is a sharp shift in their presence when Goodman Brown and his wife, Faith, return to Salem village from theRead MoreAnalysis Of The Novel Young Goodman Brown 880 Words   |  4 Pagesin Young Goodman Brown The short story â€Å"Young Goodman Brown† by Nathaniel Hawthorne relies heavily on the atmosphere and setting. Goodman Brown embarks on a journey through the woods at the witching hour of midnight and faces true evil, which completely ruins his whole life. Throughout this journey, many elements of the settings helped tribute to the overall mood, or atmosphere. Hawthorne has drenched this story in the feeling of dread and bad things to come. The setting of â€Å"Young Goodman Brown†Read MoreAnalysis Of The Novel Young Goodman Brown 1441 Words   |  6 PagesThe short story â€Å"Young Goodman Brown† by Nathanial Hawthorne is a story in which the main character, Goodman Brown goes into the forest with an evil purpose and later finds out that it appears to be a meeting with the devil. In â€Å"The Man in the Black Suit† by Stephen King, the story is an autobiography about a young boy named Gary who has a frightening encounter with the devil while going on a fishing trip. In both short stories the main character are religious, but a significant difference between